We build meaningful, memorable, and unique brands.

Take your business to the next level with a cohesive brand strategy.

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Making better brands.

Are you feeling a disconnect from your brand’s core message and how it looks? Having a strong brand that aligns with your values and business direction will ensure you’re growing in the right direction. 

Every business is unique, and every brand should be too! We spend the time getting to know your personality and brand goals before we even think about design. This means your brand will be totally original - just like you.

Our 4 part process involves you every step of the way. We collaborate and communicate frequently with our clients to ensure you’ll love your new brand for years to come.

How we work

 
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1. Branding questionnaire

Getting to know your business

Our process always starts in the same way, an indepth questionnaire and discussion about you and your business goals. We treat ourselves like part of your team, getting to know the ins and outs so that we can make sure your visual image is aligned with where your business needs to head. We also request a 50% deposit to begin work.

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2. Strategy + moodboards

Now for the most important step - strategy. Having a clear strategic plan in place will ensure every creative decision you make is for the right reasons, and will ultimately allow your business flourish in the right direction. We also send you 2-3 inspiration boards for you to choose between. This ensures visually we are both on the same page and saves you time down the track.

 
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3. Brand creation and review

We create your unique and meaningful new brand and send over brand mock ups and examples so you can clearly see how the new look will work in your business.

You then have the chance to make any changes before we create final art.

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4. Final art!

We deliver your high resolution logo artwork in formats for print and web as well as any other graphic design or marketing pieces you have requested. Your remaining 50% invoice will need to be paid prior to receiving final art files.

 
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“I can not recommend Lucy from Lucky & Son more! Lucy was able to create the PERFECT logo for me and her update to my website has really just elevated my branding to a new level. She is very easy to deal with and her communication and timeliness is exceptional.”

— Jess Shanahan, Solis Photos

Have a gander at our latest work over here.